![]() ![]() According to them, the information specified on the app's description page is not always complete and the experience the user can potentially get by actually using the app can differ by a lot. People at Microsoft find this interaction model less effective. On the Store page, the user can read the description of the app, watch its screenshots or videos and then decide to try it or navigate away from that page. The typical static advertisement shown in Universal apps is usually a simple banner or text ad, which leads the user to the Store page of a promoted app and takes the focus away from the currently opened app.
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